Aesthetics is always one to consider, since selling fruit is no longer just selling fruit. You are selling a work of art and consumers are much pickier about how colourful and flawless their purchases are. Additionally, the colour of fruit may also be directly linked to how rich in certain nutrients they are.
Carotenoids (such as lycopene), anthocyanins and betacyanins are the pigments that are naturally found in fruits and vegetables.
Lycopene, the red pigment present in red fruits such as tomatoes & grapefruit, is an excellent antioxidant that can help the body fight against certain cancers as well as boost and lead to a healthy heart.
Anthocyanins are by definition blue, violet or red flavonoid pigments found in plants. Food plants that are rich in anthocyanins include, but are not limited to, blueberries, raspberries and black soybeans.
It has been reported that anthocyanins have the capacity to lower blood pressure, improve visual acuity, reduce cancer cell proliferation and inhibit tumor formation.
Anthocyanins are also reported to have anti-inflammatory and anti-bacterial activity.
Did you know that beta-carotene, which is the red-orange pigment found in plants and fruits, is readily converted to vitamin A(retinol) in the human body after consumption? Beta-carotene is both a carotenoid and an antioxidant.
Our Coda range helps with colour development, which is ultimately achieved by scientifically managed nutritional balance through the regulation and control of nitrogen levels.